Book Reviews
By A J Lawler
The Crowood Press, Ramsbury, Marlborough, Wiltshire SN8 2HR, UK. 2019. 336pp. Illustrated. £50. ISBN 978-1-78500-633-3.

Anthony Lawler has been inspired by such models since his boyhood and nourished this passion, and his extensive collection, throughout his long and distinguished career in airliner marketing. He is one of a small, discreet group of expert collectors in the world. Although no self-respecting air museum would be complete without a large number of models, they tend to follow the theme of the museum. Hence an original idea to chronicle the development of airliners worldwide in this photographic journey through the models that ensured their promotion.
The models featured in the book were professionally made, primarily from wood or metal, until plastic became a material of choice. The majority are from the author’s personal collection, supplemented by those of fellow collectors, former and current model-makers, and those from the historic model collections of the Science Museum, London and the Museum of Transport and Technology, Auckland.
Containing over 800 colour photographs, the book is structured chronologically with a chapter for each decade from the 1920s through to the 1980s, followed by a single chapter covering 1980 to the present day. This structure gives greater place to the wider variety of airliner designs in earlier years as the industry was maturing, without ignoring modern airliners, even if the models are distinguished more by their liveries than fundamental visual differences in their designs.
The discerning reader may find the subsequent chapters even more interesting as they contain profiles of the model makers themselves, listed alphabetically by country. A few of these are large, successful companies with long histories, many smaller ones have fallen by the wayside or been absorbed, and some existed only through the talents of individual craftsmen. A dedicated chapter covers model bases in the broadest sense, illustrating the many different ways in which models were presented. In contrast to today, these were often in the form of ornate ashtrays, for example a sterling silver Trident 1 model originally presented to the Chairman of British European Airways.
Interspersed between the main chapters are a series of ‘Treasure Hunts’, each of which tells the tale of how a particular model was acquired by the author for his personal collection. These stories are uplifting and will strike a chord today with the many passionate aviation people who try to inspire the younger generation.
The book concludes with an account of how models are used in the marketing of airliners towards airlines, rather than the promotion of air travel. Such models might serve to illustrate a particular feature of a design, such as a swing-opening tail, but equally the models might be of new designs that are never actually built in the same configuration as the one promoted.
Aircraft manufacturers have used models to promote sales since the outset. One particularly remarkable model featured in the book is a 53-inch span Handley Page 0/400 airliner made from wood, metal and fabric by the Handley Page workshops. Many others, particularly from the pre- and immediate post-WW2 era, contain incredible component and interior cutaway detailing.
The models themselves are the true stars of this book, although their stories are interwoven with those of their builders and that of a caring collector sharing his passion with the reader. A choice was made only to identify the ownership of a model where specifically requested. That left me feeling curious and a little hungry as I would have preferred identification, except where the owner did not give permission. Notwithstanding, this is a book to read, to leaf through with pleasure, to leave out in full sight of friends and visitors and to come back to.
In future, airliner models are likely to be commissioned for the niche uses of marketing and specialised trade shows but the heyday of models like those featured here, often works of art requiring so many hours of labour from true craftsmen, are long past, and Airliner Models is a fitting tribute to them.
Bob Lange
FRAeS



